Good news of Cricket lovers Disney+ Hotstar to Stream Asia Cup and ICC World Cup for Free

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Disney+ Hotstar ICC for Free
Disney+ Hotstar ICC for Free

Disney+ Hotstar Will Broadcast Asia Cup on its platform without charging viewers, in an effort to attract more people to watch. This choice was influenced by JioCinema, which is run by Mukesh Ambani and used a comparable approach for the IPL 2023. JioCinema’s potential success has Disney+ Hotstar considering adopting a similar strategy.

Free Viewership for Asia Cup and ICC Men’s World Cup

Indian cricket fans will be able to watch the upcoming Asia Cup and ICC Men’s World Cup for free on Hotstar. You do not need to pay or have an active Disney+ Hotstar subscription for this.

According to Sajith Sivanandan, Head of Disney+ Hotstar, removing the paywall for mobile viewers aims to make cricket more accessible to as many mobile users in India as possible during the season.

This move is expected to increase the number of viewers and attract new subscribers to Disney+ Hotstar. In September 2023, the Asia Cup will start, while the ICC Men’s Cricket World Cup is schedule to occur between October 5 and November 19. So, you’ll have three months of uninterrupted free viewing.

Affordable Subscription Options for Mobile Viewers

The majority of Indians who watch videos do so on their mobile phones. It’s a popular option because it’s simpler and less expensive. You can watch matches on your mobile for Rs 149 for three months or Rs 499 for an entire year.

Why Did Disney+ Hotstar Provide Free Viewership Of Asia Cup?

According to a survey conducted by Bobble AI, JioCinema’s user base increased fourfold during the IPL, rising from less than 3% to 40.26 percent. In simple terms, penetration in this context means the proportion or number of smartphone users in India who use the JioCinema app.

JioCinema first gained popularity during the FIFA World Cup 2022, with a penetration rate of 9 percent. Both tournaments were available for free on the JioCinema platform.

When comparing it to Disney+ Hotstar, a survey indicates that IPL 2022 contributed to a 3.5% increase in Disney+ Hotstar’s reach, going from 30.24% to 33.51%. Disney+ Hotstar already has a large number of viewers due to its other shows.

Disney+ Hotstar’s goal, however, is to make cricket accessible to as many mobile users in India as possible throughout the season. They want to “democratize the game of cricket” by ensuring it is available to a wide audience.

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