Indian audio brand Mivi is officially entering the smartphone market. The company has confirmed that it will launch its first 5G smartphone in India in September.
The upcoming phone will be powered by a Qualcomm Snapdragon chipset. Mivi is positioning it as a budget-friendly option, with reports suggesting a price under Rs 15,000. If that pricing holds, it could become one of the few phones in that range to carry a Snapdragon processor.
What We Know So Far
A teaser shared by the company shows the phone in a green colour option. The design features a flat rear panel with rounded edges and carries the tagline “Pretty Powerful,” which appears to highlight the Snapdragon chipset.
The phone will be sold through Flipkart. Exact specifications, the full name of the device, storage options, and the precise launch date have not been revealed yet.
Why Mivi Entry Matters
Mivi is primarily known for its audio products such as TWS earbuds, neckbands, Bluetooth speakers and soundbars. The brand has built a presence in India’s competitive consumer electronics space through affordable products.
Its decision to enter smartphones follows a broader trend of Indian electronics brands expanding into mobile devices. Fire-Boltt recently made a similar move. For buyers, a new Indian brand offering a Snapdragon-powered phone under Rs 15,000 could add more choice in the crowded budget 5G segment.
Expected Positioning
According to industry sources, the Mivi phone is being developed as an affordable 5G device. The company has claimed it will be the only smartphone in its price segment in India to feature a Snapdragon processor. While that claim will need verification once full specifications are out, it shows the brand’s intent to stand out on hardware.
What Comes Next
Mivi is expected to share more details in the coming days, including the official name, complete specifications, pricing, and exact sale date. Until then, the phone remains in the teaser stage.
For Indian buyers looking at budget 5G options, this will be one more name to watch in September.
Also read: Realme P4s 5G Launched in India Starting at Rs 34,999