If you’re interested in gaming or technology these days, you’ll have noticed that everything is getting more expensive. Mobile phones, laptops, consoles. Everything is gradually increasing in price. And now another popular gaming device has been added to this list the ROG Ally X.
This handheld gaming device, made by ASUS, works with Microsoft’s Xbox ecosystem. Therefore, people also call it an “Xbox-style handheld.” The problem now is that the price of this device has suddenly increased significantly in Japan. And this effect could reach India in the future. Let’s dive into the details.
What is the ROG Ally X?
Firstly, we have to understand that the ROG Ally X is not a normal gaming console. It’s more like a portable gaming PC. You can play PC games, use Xbox Game Pass, run platforms like Steam and Epic Games, and even perform Windows-based tasks. This means this small device is no less powerful than a powerful laptop.
It’s both more expensive than the standard Ally model and better because the ROG Ally X offers:
- 24GB of RAM
- 1TB of SSD storage
- Powerful processor
- Better battery
How much is the price increase in Japan?
Earlier, the price of ROG Ally X in Japan was around ¥139,800 which in Indian rupees is around ₹78,000–80,000. But now its new price is ¥169,800, which in Indian rupees is around ₹95,000+. This means a price jump of ₹15,000–₹17,000. Imagine, same product, same features but just the price increased. This is a big shock to all gamers.
What is the main reason for the increase in ROG Ally X prices?
Now the most important question arises: what has caused its price to increase so much? The simple answer is: global memory and storage shortages. This means that the supply of RAM is low worldwide, the supply of SSDs is low, and the demand is very high. Nowadays, AI companies, data centres, and big tech companies are all using too much memory and storage.
This has led to RAM becoming more expensive, SSDs becoming more expensive, and manufacturing costs increasing. And when a company’s expenses increase, prices increase, which is then passed on to customers. That’s why ASUS increased prices in Japan, making it more expensive.
Why has the price hike only occurred in Japan?
For now, the price hike has officially occurred only in Japan. Some reports have also mentioned Australia. But experts say this could be just the beginning. If the storage shortage continues, other countries like Europe, the USA, etc. will be affected. Prices can increase everywhere globally, including India and Asia. Japan is often a test market. Changes occur there, and then other countries follow.
How much could be its future price in India?
The most important thing for you to know here is that if its price increases in India too, then how much can it cost. If we talk about its current official price, then it is available in Rog for approximately Rs. 80 thousand to Rs. 85 thousand. Its price can be different at different stores. If such a Japanese trend comes to India, then its price can go up to Rs.10000 to 15k. Apart from this, if the import cost, dollar rate or tax increases, then its price can reach 1 lakh of rupees in the future. So, for those who want to buy this game, this is very important to know.
Should I buy the ROG Ally X now?
Many people are asking this question: “Should I buy the ROG Ally X now or wait?” Let’s explain simply whether to buy it now or not. If you urgently need a gaming device, can manage your budget, are a serious gamer, and are getting an esp. offer/discount, this is the best option to buy right now. But If your budget is tight, you’re a casual gamer, you just need it to pass the time, or you can wait for future models, then it’s better to wait a bit.
How are gamers reacting to the price hike?
Gamer reactions on social media are mixed. Some say they thought it was great when they bought it earlier, but now it’s too expensive. Many of them say RAM is not less than gold. Many are disappointed. They say handheld gaming, which used to be affordable, is now moving into the premium category.
Will this impact the gaming market as well?
This isn’t just about the ROG Ally X. It will impact the entire gaming market. Gaming laptops are the reason, consoles will become expensive, accessories will likely become costly, and new devices will be launched late. If the memory crisis continues till 2026, there’s a big hope of tech products becoming expensive.
Conclusion
With changing times, the tech industries isn’t as cheap as it used to be. Previously, powerful gaming devices were available for ₹50-60,000. Now, ₹80-90,000 has become the norm. Devices like the ROG Ally X are future-ready, but the price has also become future-level. If you’re a serious gamer and plan to use them long-term, the investment is worth it. But if you only want casual gaming, you can look at cheaper options.
