WhatsApp has started rolling out a new feature that allows Channel admins to clearly mark an update as a paid partnership. This means creators can now show their followers when a post is sponsored by a brand, instead of just writing it in the text.
The feature is currently being released gradually and is available to some users on the latest versions of WhatsApp for Android and iOS.
What is This New Feature?
Earlier, if a Channel admin wanted to show that a post was sponsored, they had to manually write something like “This is a paid partnership” in the message. There was no proper way to mark it officially.
Now, WhatsApp has added a proper “Paid Partnership” label. When an admin marks a post as paid, the label appears clearly on the update for everyone who sees it. This makes the disclosure more visible and professional.
This change brings WhatsApp Channels closer to other platforms like Instagram and X (Twitter), which already have similar tools for marking sponsored content.
How Does It Work?
The process is quite simple:
- The Channel admin writes and publishes an update as usual.
- After posting, they tap and hold on the update.
- A new option called “Add paid partnership” appears in the menu.
- Once selected, the post gets marked with the Paid Partnership label.
Important point: Once the label is added, it cannot be removed from that update. So admins need to be sure before marking a post.
The label is visible to all followers across Android, iOS, WhatsApp Web, and Desktop.
Why This Feature Matters
In many countries, including India, there are rules about disclosing paid promotions. If creators promote brands without clearly telling their audience, it can be seen as misleading.
This new label helps in two ways:
- It makes it easier for creators to follow advertising rules.
- It builds trust with followers, as they can clearly see which posts are sponsored.
For Indian creators who run big WhatsApp Channels (especially in tech, finance, education, or lifestyle), this feature will be quite useful. Many of them do brand collaborations, and now they have an official way to mark those posts.
Who Can Use This Feature Right Now?
The feature is being rolled out gradually. Not everyone has it yet. It is available to some Channel admins who are using the latest version of WhatsApp.
If you don’t see the option yet, you may get it in the coming weeks as WhatsApp continues to release it to more users.
What This Means for Indian Creators
WhatsApp Channels have become an important platform for many Indian creators and businesses. With millions of followers across different niches, Channels are now being used for brand promotions as well.
Until now, there was no clean way to show that a post was paid. Creators either had to write it in the text or avoid marking it clearly. This new label solves that problem.
It also helps followers understand which content is sponsored, which can improve transparency and trust over time.
Also Read: WhatsApp Developing Scam Alert Feature for Android Users
Current Status
As of now, this is a gradual rollout. Some admins can already see and use the “Add paid partnership” option, while others are still waiting. There is no official date for when it will be available to everyone.
WhatsApp has not made any big announcement about this feature yet. Most of the information is coming from beta testing and early users who have received the update.
Final Thoughts
This is a small but meaningful update for WhatsApp Channels. It brings more professionalism and transparency, especially for creators who work with brands.
If you run a WhatsApp Channel and do paid promotions, this feature will make your work easier and more compliant with advertising guidelines. For followers, it helps them clearly identify sponsored content.
The feature is still rolling out, so keep checking for the update in the coming days. Once you get it, marking paid posts will become much simpler and cleaner.